Frequently Asked Questions

Your Account

Do I need to register to use Pledgit?

You don’t need to register to browse the site. If you want to create a campaign you do need to register.

When I register, who can see my public profile?

Any other person using the site.

Can I un-register from the site?

Yes. Email us on from the email address you gave us when you registered, asking to be removed.

How do I set my privacy preferences?

You can access settings from ‘me’ menu in the top right of your screen. Towards the bottom you can opt-in or out of being contacted by Pledgit or its Charity partners.


What is a pledger?

A pledger is a person who creates a campaign on Pledgit and promises to match donations made by other people. For example, “I’m doing a cycle ride for Cancer Research. For every £1 you donate, I’ll donate £1.”

Can anyone be a pledger?

Anyone aged 18 or over can. When creating a campaign, they have to fulfil certain requirements, such as validating their pledge with a credit or debit card, but provided they do so, they can pledge.

Does a pledger have to be just one person or can it be a group of people?

The pledge - i.e. the commitment to match-fund - has to be made by one person using their debit or credit card. That person is making a promise to other donors to match donations, but when creating the campaign there is nothing to stop him or her from listing the other people who are helping meet the promise.

Does the pledger need to be a UK citizen?

No. The process of creating a campaign has various validation checks, but the country in which the pledger lives is not one of them. Eligibility for Gift Aid will, of course, be affected by their tax residency.

Can the pledger be a company?

Yes - when you set up a campaign, you will be asked whether you are doing so as an individual or as a company or team. If you choose company/team, you will still have to provide your name and email address, and by creating a campaign you will (as the company’s authorised representative) be committing the company contractually to the pledge.

Can I increase or decrease the amount of my pledge?

You cannot decrease it, as donors may have made donations in reliance on your pledge. If you want to increase it at any time, please email

Is a pledge a legal commitment?

Yes, when a person pledges, they are contracting with Pledgit to follow through on the pledge they have made. Other donors are relying on the pledge when they make their donations, so Pledgit needs to be able to enforce the pledger’s promise. Our {{ link_to_route('terms', 'Terms and Conditions') }} set this out in more detail.


Can any charity be the subject of a campaign on Pledgit?

Any charity registered with The Charity Commission can. Causes not registered with The Charity Commission cannot.

Does a charity need to be registered with Pledgit in order to be the subject of a campaign?

No. There are so many charities in the UK that it is impossible for Pledgit to register more than a few of them in advance. Like other fundraising platforms, we allow fundraisers to set up campaigns for charities using a drop-down list from The Charity Commission's database, whether or not that charity has specifically registered with us.

Is there an advantage to a charity in registering even if no campaign has been set up for it?

Yes. Registering allows you to put more information about your charity on Pledgit. If your charity isn't registered, the only information that is displayed is your charity name, address, web address and number, and sometimes we do not even have those details. If your charity is registered, you can add descriptive text about what you do, photos and a video.

How much does it cost to register?

We make no charge for registration.

How can a charity create a campaign?

Charities cannot create their own campaigns directly. Campaigns can only be created by individual pledgers. If you are a fundraiser who wants to increase your charity’s visibility on Pledgit, the best ways to do that are to register your charity and add content to its profile, to encourage challenge fundraisers to set up campaigns on Pledgit.

Where can we download the Pledgit logo to put on our own fundraising pages?

Please email and we will send you logos and other useful images.

Can a charity control the content of campaigns in its favour?

Most of the campaigns are set up by individuals without any input from Pledgit or from the charity. The charity does not have any control over content but, if it sees something wrong (for instance, if the pledger misdescribes the charity's work), it can contact Pledgit by emailing, and we will suspend the campaign while we speak to the pledger about amending the content. We’ll keep in touch with you to tell you what has been done.

When do charities get paid by Pledgit?

When a campaign finishes, we produce a spreadsheet setting out the donations to the campaign, the amount of the pledge, and deductions for card processing charges and Pledgit's fee. We send this to the fundraiser and to the charity. Donor's name are only disclosed if the donor has agreed. If the donor has opted in to Gift Aid, his/her name and address are provided to the charity in order that it can claim Gift Aid.

How are payments made?

We pay charities by BACS and advise you by email. If you do not have a bank account in the charity’s name, or we cannot find it, we may pay you by cheque, payable to the name.

Do payments to charities include Gift Aid?

No. As noted below, Pledgit does not collect Gift Aid for charities. We collect information about donors' Gift Aid eligibility if they provide it, and that information appears against each donation in your admin section, but we do not collect the money itself.

What are Pledgit’s fees?

See the FAQ section ‘Pledgit’s fees and other costs’ below. Our fees are also set out in the {{ link_to_route('terms', 'Terms and Conditions') }} for charities.

What are the payment processing charges?

See the FAQ section ‘Pledgit’s fees and other costs’ below.

Who at Pledgit should a charity contact if it has a query about accounts?

Please email


Who can set up a campaign?

Any individual aged 18 or over.

Do I need the permission of the charity before setting up a campaign?

No. On fundraising websites people can set up campaigns for any charity they like and do not need the permission of the charity in advance. Charities can request that a campaign be suspended if, for example, the campaign page or video says something factually wrong about them.

Can a campaign be set up for a good cause which is not a registered charity?

No, the beneficiary of the campaign has to be a UK-registered charity appearing on The Charity Commission’s database.

Does a campaign have to be linked to an event like a marathon or other sporting challenge?

No. You can set up a campaign for a charity whether or not it is linked to a fundraising event.

Can I have more than one campaign running at the same time?

Yes, provided the amount of each pledge can be separately authorised by credit or debit card.

Can I set a campaign up in advance?

Yes, you just set the Start date at a date in the future. The campaign will not appear on the site until it goes live.

How long do campaigns last?

That is up to you. You set the Start and End date. Most campaigns last for several weeks or months, especially if they revolve around a challenge where lead and tail time is needed to maximise donations. Campaigns can, however, be much shorter.

Can I extend my campaign?

No, at the moment it is not possible to extend a campaign, because charities may have made commitments based on the expectation of receiving donation money at the end of the campaign. If that date changes, it may cause them financial problems.

Can I add offline donations to my campaign total?

If you have received offline donations ( a cheque, for instance, or a bank transfer) and want to add their value to your Pledgit campaign you can do so by logging in to Pledgit, going to your campaign page, and putting the value of your offline donations in the field called 'Offline donations'. Your page will add whatever number you put there to the value of donations received online, and display the sum as the 'Total raised' on your campaign page. Match-funding does not apply to offline donations (because we have no way of verifying them) and nor does Pledgit charge a fee on them. Our role is just to allow you to show them as part of your campaign. Responsibility for paying offline donations to the charity rests with you.

How can I remove a comment someone has made about my campaign?

If someone has made a comment which you think should be removed, email us on

Can I cancel or withdraw a campaign before it has ended?

In exceptional circumstances, yes.

How can I get my campaign to appear on the Home Page of Pledgit?

The campaigns which appear on the carousel at the top of the Home Page are chosen by our editorial team. If you’d like your to be considered, email us on pledgers@pledgit .net

When my campaign ends, can people still see the campaign page?

Yes, your campaign will still come up in searches, and if people go to your public profile page or go to the charity page of the charity which you supported, they will see your campaign there.


What is the pledge ‘cap’?

The cap is the maximum amount the pledger is prepared to donate. For instance, a pledge with a cap of £500 means that when public donations exceed £500 the pledger will not have to match subsequent donations. His/her limit is £500. The purpose of the cap is to stop people making commitments they cannot meet. Every pledge has to have a cap.

Are there any minimums and maximums on caps?

The minimum is £50. There is no maximum, but a pledger will only be able to set up a campaign if his cap is authorised by a debit or credit card, and since cards have credit limits, this places a constraint on the size of caps.

If the pledger's cap is reached, does the campaign immediately stop?

No, the campaign continues to its End date even if the pledger's cap is reached. Remember – the cap is not meant to restrict public donations. It just allows pledgers to limit their liability. When donations reach the cap, the pledger's liability ends, but people can carry on donating.

What happens if donations don't reach the cap?

If that happens, the pledger is only liable to pay the matching amount. For instance, if the pledge is £500, and at the end of the campaign donations have reached £350, the pledger's card will only be charged £350.

When is the pledger's card charged?

At the end of the campaign, usually within 2 working days.

Is the pledger told when his card has been charged?

Yes, the pledger will get an email from Stripe, the payment processing partner of Pledgit.

Is my pledge tax-deductible?

It may be. It depends on your tax residency, your tax position in the year in which the gift was made, and other factors. HMRC’s website has good information on this for individuals:
and for companies: 


Does a campaign have to have a video?

No, but a good video increases donations.

How do I upload my video to Pledgit?

The campaign creation form invites you to drop the video file into a box on the screen. When you do that it is uploaded to our hosted server.

Who owns the copyright in the video?

You do if your created the video. In uploading it to Pledgit you automatically licence us to display it on our site in accordance with our {{ link_to_route('terms', 'Terms and Conditions') }}.

How do I report an offensive or misleading video?

Email us on We will review the video, then reply to you.


What are the different ways in which people can donate to a campaign?

You can donate by debit/credit card, or by SMS text.

How much can people donate?

A donor who pays by card can donate any amount. A donor who pays by SMS text can choose between £3, £5 or £10.

How will a donation appear on a debit or credit card statement?

It will say ‘Pledgit Ltd’ or ‘Pledgit Limited’.

Can I still donate to a campaign even if the pledger’s cap has been reached?

Yes. For example, if a campaign has a 1:1 pledge with a cap of £1,000, and donations have reached £1,600, the pledger’s cap has already been reached and he/she will only have to pay £1,000, but you can still donate to the campaign.

How do I add Gift Aid to my donation?

If you donate by card, you will be invited to complete an online Gift Aid form which asks you to confirm that you are eligible for Gift Aid. If you tick 'yes' to the questions in the form, we will pass your name and address to the charity you donated to, and they will be able to claim Gift Aid on your donation. If you donate by text, you will receive a reply text from Pledgit containing a link to a webpage asking the same Gift Aid questions. Again, if you complete the form and tick 'yes' to the questions, we will pass your details to the charity and it will be able to claim Gift Aid.

Will I get a receipt?

When you donate, you will get an automatically-generated email from Pledgit confirming your donation. If you donate by text, it may take up to 24 hours to get a reply text confirming that your donation has been successful.

What is your privacy policy?

Our privacy and cookies policy can be seen {{ link_to_route('privacy', 'here') }}.

Will I be contacted by the charity I’ve donated to?

When you donate, you’ll be asked if you’re happy for the charity to contact you. If you say no, you won’t be contacted by them. If you say yes, you may be.

Is there somewhere I can see all the donations I’ve made on Pledgit?

If you donate without registering on Pledgit, there isn’t anywhere you can see your historic donations. If you register on Pledgit, you will have a page which shows all donations you have made as a pledger and as a donor.

Pledgit’s fees and other costs

What are Pledgit's fees?

Pledgit charges 2% on the funds raised from a campaign.

Which donations is the 2% fee charged on?

The fee is charged on the public donations to a campaign, but not on the pledge. For example, if a campaign raises £4,000 in public donations and the pledger's cap was £500, the fee is £80 (2% x £4,000).

Do you charge anything for Gift Aid?

No. Pledgit collates information about Gift Aid eligibility and makes that data available to charities, but it does not collect Gift Aid on behalf of charities. So we do not charge anything on Gift Aid amounts.

Do Pledgit's fees include VAT?

Yes, our fees are standard-rated, so our 2% includes VAT. For the avoidance of doubt this means that the VAT is within the 2%. We do not charge 2% + VAT.

Are any other costs deducted from the amount remitted to the charity?

Yes, like other platforms, we pass payment processing costs on to charities by deducting them from the donation total. If you donate by debit card or credit card, the processing costs are a % of the amount. We pass on exactly the amount we have been charged. If you donate by SMS text, there is no processing cost.

When are the fee and the payment processing costs charged?

At the end of the campaign when all donations have been received, we calculate the fee and payment processing costs, and deduct the total amount from the funds raised. The balance is remitted to the charity.

How can charities see the calculations?

Their statement at the end of the campaign shows all the donations, the total amount deducted for payment processing and Pledgit's fee.

Does the charity receive an invoice showing the amounts charged for fees and PP costs?


About Pledgit

Is Pledgit a company or a charity?

Pledgit is a UK registered company, number 9644693.

Why isn’t Pledgit a charity?

Setting up Pledgit required a lot of money. It was easier to raise this money from business people with an interest in philanthropy than to source it as an endowment. From charities’ point of view it makes little difference whether Pledgit is a company or a charity. Our 2% fee is an economic way to fundraise, either way.

How can I contact Pledgit?

The best way is to email us on one of the following email addresses:
If you have a media enquiry, please email Philip on media@pledgit .net

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