Frequently Asked Questions

Your Account

Do I need to register to use Pledgit?

You don’t need to register to browse the site. If you want to create a campaign you do need to register.

When I register, who can see my public profile?

Any other person using the site.

Can I un-register from the site?

Yes. Email us on from the email address you gave us when you registered, asking to be removed.

How do I set my privacy preferences?

You can access settings from ‘me’ menu in the top right of your screen. Towards the bottom you can opt-in or out of being contacted by Pledgit or its Charity partners.


What is a pledger?

A pledger is a person who creates a campaign on Pledgit and promises to match donations made by other people. For example, “I’m doing a cycle ride for The Urology Foundation. For every £1 you donate, I’ll donate £1.”

Can anyone be a pledger?

Anyone aged 18 or over can. When creating a campaign, they have to fulfil certain requirements, such as validating their pledge with a credit or debit card, but provided they do so, they can pledge.

Does a pledger have to be just one person or can it be a group of people?

The campaign has to be set up by one person from an individual Pledgit account. That person is the one making the commitment to other donors to match donations, but there is nothing to stop him or her from listing the other people who are helping meet the obligation.

Does the pledger need to be a UK citizen?

No. The process of creating a campaign has various validation checks, but the country in which the pledger lives is not one of them. Eligibility for Gift Aid will, of course, be affected by their tax residency.

Can the pledger be a company?

Yes - when you set up a campaign, you will be asked whether you are doing so as an individual or on behalf of a company. If you choose company, you will still have to provide your name and email address, and by creating a campaign you will (as the company’s authorised representative) be committing the company contractually to the pledge.

Can the pledger be an employee of the benefiting charity?

In theory, yes. In practice, it would be slightly unusual, because in effect the employee would be pledging to donate to his employer!

Can the pledger be a patron of the benefiting charity?

Yes. Lots of charities have relationships with celebrities precisely because they help to raise the charity’s profile. Creating a campaign on Pledgit with a celebrity as the pledger, and then sharing that campaign on social media, is an effective way to get a message out.

Can I increase or decrease the amount of my pledge?

You cannot decrease it, as donors may have made donations in reliance on your pledge. At the moment you cannot increase it either, but we are considering ways in which to make this technically possible.

Is a pledge a legal commitment?

Yes, when a person pledges, they are contracting with Pledgit to follow through on the pledge they have made. Other donors are relying on the pledge when they make their donations, so Pledgit needs to be able to enforce the pledger’s promise. Our Terms and Conditions set this out in more detail.


Can any charity be the subject of a campaign on Pledgit?

Any charity registered with The Charity Commission can. Causes not registered with The Charity Commission cannot.

Does a charity need to be registered with Pledgit in order to be the subject of a campaign?

No. There are so many charities in the UK that it is impossible for Pledgit to register more than a few of them in advance. Like other fundraising platforms, we allow fundraisers to set up campaigns for charities using a drop-down list from The Charity Commission's database, whether or not that charity has specifically registered with us.

Is there an advantage to a charity in registering even if no campaign has been set up for it?

Yes. Registering allows you to put more information about your charity on Pledgit. If your charity isn't registered, the only information that is displayed is your charity name, address, web address and number, and sometimes we do not even have those details. If your charity is registered, you can add descriptive text about what you do, photos and a video.

How much does it cost to register?

It costs £45 + VAT per year. When a charity registers, it provides us with account contact details. We send an invoice to that person by email. The charity can pay by cheque or BACS or card.

When a charity registers with pledgit, what are the Terms and Conditions?

Our Terms and Conditions are set out here.

How can a charity create a campaign?

Charities cannot create their own campaigns directly. Campaigns can only be created by individual pledgers. If you are a fundraiser who wants to increase your charity’s visibility on Pledgit, the best ways to do that are to register your charity and add content to its profile, to encourage challenge fundraisers to set up campaigns on Pledgit.

Where can we download the Pledgit logo to put on our own fundraising pages?

Please email and we will send you logos and other useful images.

Is a charity notified if a pledger creates a campaign for its benefit?

Yes, as soon as a campaign is created, we notify the charity by email, provide them with a log-in, and invite them to enhance their public page with text and photos. The contact details we use to do this will come from The Charity Commission database or (if those details are lacking) we will search the web for contact details.

Can a charity control the content of campaigns in its favour?

Most of the campaigns are set up by individuals without any input from Pledgit or from the charity. The charity does not have any control over content but, if it sees something wrong (for instance, if the pledger misdescribes the charity's work), it can contact Pledgit by emailing, and we will suspend the campaign while we speak to the pledger about amending the content. We’ll keep in touch with you to tell you what has been done.

Can charities see the performance of campaigns while they're in progress?

Yes, if you have registered with us, you will be able to log in to your admin page where you can see all the campaigns in your favour, whether finished, in progress or pending. You can drill down to see how much each campaign has generated in public donations, how much of the pledge has been taken up, and what the potential Gift Aid is.

When do charities get paid by Pledgit?

We pay charities in two instalments. The first instalment is for all donations made by debit card, credit card or PayPal and takes place within 5 working days of the end of the campaign. The second instalment is for all donations made by SMS text and takes place within 70 working days of the end of the campaign. The reason it takes much longer to pay SMS donations is that mobile phone companies retain money for 65 days in order to avoid being exposed to the credit risk of someone not paying their phone bill.

How are payments made?

We pay charities by BACS and advise you by email. If you do not have a bank account in the charity’s name, or we cannot find it, we may pay you by cheque, payable to the name.

Do payments to charities include Gift Aid?

No. As noted below, Pledgit does not collect Gift Aid for charities. We collect information about donors' Gift Aid eligibility if they provide it, and that information appears against each donation in your admin section, but we do not collect the money itself.

What are Pledgit’s fees?

See the FAQ section ‘Pledgit’s fees and other costs’ below. Our fees are also set out in the Terms and Conditions for charities.

What are the payment processing charges?

See the FAQ section ‘Pledgit’s fees and other costs’ below.

Who at Pledgit should a charity contact if it has a query about accounts?

Please email


Who can set up a campaign?

Any individual aged 18 or over.

Do I need the permission of the charity before setting up a campaign?

No. On fundraising websites people can set up campaigns for any charity they like and do not need the permission of the charity in advance. Charities can request that a campaign be suspended if, for example, the campaign page or video says something factually wrong about them.

Does the charity get told when a campaign has been set up on its behalf?

Yes, we send them an email with a link to the campaign page.

Can a campaign be set up for a good cause which is not a registered charity?

No, the beneficiary of the campaign has to be a UK-registered charity appearing on The Charity Commission’s database.

Does a campaign have to be linked to an event like a marathon or other sporting challenge?

No. You can set up a campaign for a charity whether or not it is linked to a fundraising event.

Can I have more than one campaign running at the same time?

Yes, provided the amount of each pledge can be separately authorised by credit or debit card.

Can I set a campaign up in advance?

Yes, you just set the Start date at a date in the future. The campaign will not appear on the site until it goes live.

How long do campaigns last?

That is up to you. You set the Start and End date. Most campaigns last for several weeks or months, especially if they revolve around a challenge where lead and tail time is needed to maximise donations. Campaigns can, however, be much shorter. The maximum period a campaign can run is 6 months.

Can I extend my campaign?

No, at the moment it is not possible to extend a campaign, because charities may have made commitments based on the expectation of receiving donation money at the end of the campaign. If that date changes, it may cause them financial problems.

Does a campaign have to have a video?

No, but a good video increases donations.

How can I remove a comment someone has made about my campaign?

If someone has made a comment which you think should be removed, email us on

Can I cancel or withdraw a campaign before it has ended?

In exceptional circumstances, yes.

How can I get my campaign to appear on the Home Page of Pledgit?

The campaigns which appear on the carousel at the top of the Home Page are chosen by our editorial team. If you’d like your to be considered, email us on

When my campaign ends, can people still see the campaign page?

Yes, your campaign will still come up in searches, and if people go to your public profile page or go to the charity page of the charity which you supported, they will see your campaign there.

Financial pledges

What is the pledge ‘multiple’?

The multiple is the amount being pledged for every £1 donation. So, if the pledger is promising to match every £1 donated with £1 of his or her own, the multiple is 1. If the match is £2 for every £1 donated, the multiple is 2. And so on.

What is the pledge ‘cap’

The cap is the maximum amount the pledger is prepared to donate. For instance, a 1:1 pledge with a cap of £2,000 means that when public donations exceed £2,000 the pledger will not have to match subsequent donations. His/her limit is £2,000. The purpose of the cap is to stop people making commitments they cannot meet. Every pledge has to have a cap.

Are there any minimums and maximums on caps?

The minimum is £50. There is no maximum, but a pledger will only be able to set up a campaign if his cap is authorised by a debit or credit card, and since cards have credit limits, this places a constraint on the size of caps.

If the pledger's cap is reached, does the campaign immediately stop?

No, the campaign continues to its End date even if the pledger's cap is reached. Remember – the cap is not meant to restrict public donations. It just allows pledgers to limit their liability. When donations reach the cap, the pledger's liability ends, but people can carry on donating.

What happens if donations don't reach the cap?

If that happens, the pledger is only liable to pay the matching amount. For instance, if the pledge is 1:1 with a cap of £1,000, and at the end of the campaign donations have reached £650, the pledger's card will only be charged £650.

When is the pledger's card charged?

At the end of the campaign, usually within 2 working days.

Is the pledger told when his card has been charged?

Yes, we send the pledger an email confirming the value of public donations, and confirming how much his/her card has been charged.

Is my pledge tax-deductible?

It may be. It depends on your tax residency, your tax position in the year in which the gift was made, and other factors. HMRC’s website has good information on this for individuals:
and for companies:


Does a campaign have to have a video?

No, but a good video increases donations.

How long can my video be?

30 seconds. Some of our launch videos are longer, but if you are uploading your own, it needs to be no longer than 30 seconds long.

How do I upload my video to Pledgit?

The campaign creation form invites you to drop the video file into a box on the screen. When you do that it is uploaded to our hosted server.

Who owns the copyright in the video?

You do if your created the video. In uploading it to Pledgit you automatically licence us to display it on our site in accordance with our Terms and Conditions.

How do I report an offensive or misleading video?

Email us on We will review the video, then reply to you.


What are the different ways in which people can donate to a campaign?

You can donate by debit/credit card, or by SMS text.

How much can people donate?

A donor who pays by card can donate any amount. A donor who pays by SMS text can choose between £3, £5 or £10. The phone companies do not support payments higher than £10.

How will a donation appear on a debit or credit card statement?

It will say ‘Pledgit Ltd’ or ‘Pledgit Limited’.

Can I still donate to a campaign even if the pledger’s cap has been reached?

Yes. For example, if a campaign has a 1:1 pledge with a cap of £1,000, and donations have reached £1,600, the pledger’s cap has already been reached and he/she will only have to pay £1,000, but you can still donate to the campaign.

How do I add Gift Aid to my donation?

If you donate by card, you will be asked in the form whether you are eligible for Gift Aid and whether you want the charity to collect it on your behalf. If you answer yes, the charity will be able to claim Gift Aid. If you donate by text, you will receive a reply text from Pledgit containing a link to a webpage asking you to confirm your Gift Aid eligibility. If you answer yes, the charity will be able to claim Gift Aid.

Will I get a receipt?

When you donate, you will get an automatically-generated email from Pledgit confirming your donation. If you donate by text, it may take up to 24 hours to get a reply text confirming that your donation has been successful.

What is your privacy policy?

Our privacy and cookies policy can be seen here.

Will I be contacted by the charity I’ve donated to?

When you donate, you’ll be asked if you’re happy for the charity to contact you. If you say no, you won’t be contacted by them. If you say yes, you may be.

Is there somewhere I can see all the donations I’ve made on Pledgit?

If you donate without registering on Pledgit, there isn’t anywhere you can see your historic donations. If you register on Pledgit, you will have a page which shows all donations you have made as a pledger and as a donor.

Pledgit’s fees and other costs

What are Pledgit's fees?

Pledgit charges 2.5% on the funds raised from a campaign.

Which donations is the 2.5% fee charged on?

The fee is charged on both the public donations and the amount of the pledge which is taken up. For example, if a campaign raises £4,000 in public donations and the pledger's cap was £2,000, the fee is £150. But if the campaign raises only £1,000 in public donations, the amount of the pledge taken up is only £1,000, so the fee is £50 (2.5% x (£1,000 + £1,000)).

Do you charge anything for Gift Aid?

No. Pledgit collates information about Gift Aid eligibility and makes that data available to charities, but it does not collect Gift Aid on behalf of charities. So we do not charge anything on Gift Aid amounts.

Do Pledgit's fees include VAT?

Yes, our fees are standard-rated, so our 2.5% includes VAT. For the avoidance of doubt this means that the VAT is within the 2.5%. We do not charge 2.5% + VAT.

Are any other costs deducted from the amount remitted to the charity?

Yes, like other platforms, we pass payment processing costs on to charities by deducting them from the donation total. If you donate by debit card or credit card, the processing costs are a % of the amount. We pass on exactly the amount we have been charged. If you donate by SMS text, there is no processing cost.

When are the fee and the payment processing costs charged?

At the end of the campaign when all donations have been received, we calculate the fee and payment procesing costs, and deduct the total amount from the funds raised. The balance is remitted to the charity.

How can charities see the calculations?

They can log in to their charity admin page on Pledgit, go to each campaign and browse or download as a CSV file the itemised information.

Does the charity receive an invoice showing the amounts charged for fees and PP costs?


About pledgit

Is Pledgit a company or a charity?

Pledgit is a UK registered company, number 9644693.

Why isn’t Pledgit a charity?

Setting up Pledgit required a lot of money. It was easier to raise this money from business people with an interest in philanthropy than to source it as an endowment. From charities’ point of view it makes little difference whether Pledgit is a company or a charity. Our 2.5% fee is an economic way to fundraise, either way.

How can I contact Pledgit?

The best way is to email us on one of the following email addresses:
If you have a media enquiry, please email Philip on

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